New Horizons Get Schooled Blog

Display a live Twitter Feed in an HTML email by automating a dynamic image (HTML)

Posted on 8/10/18 10:45 AM by Get Schooled in html, in emails

These days, print newspapers are regularly deemed irrelevant because the information they contain is “old news” by the time they hit the press. Unfortunately, email is experiencing a similar crisis. Emails containing Twitter feeds are especially vulnerable.

Since a Twitter feed is constantly changing, attaching a static screenshot of that feed to an email and sending it your list is like driving a new car off the dealer’s lot— the moment it’s out the door, its value drops significantly.

To solve this problem, developers have created clever work arounds. One great solution is to build a simple web page containing the embedded Twitter feed; then, automate the page to take a new screenshot of the feed every 10 seconds or so with a command utility tool such as Wkhtmltoimage (https://www.npmjs.com/package/wkhtmltoimage). In this way, the image being called to display in the email will dynamically update and never be more than 10 seconds old.

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6 expert tips for creating HTML emails

Posted on 5/10/11 6:26 PM by Get Schooled in emails, in html, in Tips & Tricks

Since most modern email clients have the ability to display emails as full HTML documents instead of plain text, there's no reason not to take advantage of this option. When you do create HTML emails, however, keep these following tips in mind:
1. The offer's landing pages should be designed in a clean, yet inviting way. Don't get too carried away with graphics. Make sure your design maps to the medium.
2. Integrate the look and feel of your website into the message's design. The more your email ties in with your website, the more comfortable and familiar it appears to its recipients.
3. Keep it simple. Concentrate on one topic at a time, and avoid complex HTML tags, Flash, nested tables, or JavaScript.
4. Send multiple formats. You should have a version created just for AOL, a text version, and an HTML version.
5. Use tables to organize information. Stack multiple tables to keep things neat; don't nest tables within tables. Also, while many email clients accept HTML emails, they may not fully support CSS.
6. Email should be opt-in, not unsolicited. Also, explain why the customer is receiving the email, and offer him the opportunity to opt out.

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