Readability affects the user experience of a website as much as the spread layout of a magazine. The structure, size, and format of text determines the likelihood that your audience will read and respond to the content. A website can be beautiful and strategic in every way, but, if the font is too small to read, it may as well not be there at all.
Here are some ways to improve a website’s readability:
- Use a font size of 12pt or larger.
- Only underline words that are links.
- Avoid using faint font colors.
- Limit paragraph length to two sentences.
These text and font adjustments go a long way toward a strategic content display and create an engaging website that operates to its full potential.